10 FREE Ways to Increase Website Traffic
1. Create a FREE Google My Business Listing & optimise it!
If you haven’t set-up your Google My Business page yet, you need to now! Plus make sure it is optimised! Keep it updated! An optimised page gets 7 x more visits than an incomplete one! You will be blown away by just how much traffic this free tool can get you!
Plus if you make sure that all of the information is kept updated you may even find that customers will enquire before heading to the website! Which is a win of course!
2. Perform On-Page SEO
There are a many ways that you can increase your individual page ranking in search engines to get more visitors! Check out this blog we did a little while ago here: 10 On-Page SEO Services Australia Factors You Can DIY!
Broadly speaking you want to produce high-quality content that your audience is searching for, you want to make sure your headers and meta descriptions are concise and informative so that they encourage viewers to click!
3. Get Listed in Online Directories
Another way to increase traffic to your website is to get listed in free online directories and review sites. For most of these sites, your profile will have a link to your website, so actively updating these listings and getting positive reviews is likely to result in more website traffic. Just be wary of some of the online directories making you pay for ads. Often your money will be best spent elsewhere and the free listing will be suffice as part of your marketing plan!
4. Build Backlinks
A backlink is a link to your website from another website. Backlinks from complementary businesses or industry affiliates will not only get your business in front of a larger audience, but it will also drive qualified traffic to your website. In addition, Google picks up on backlinks and will increase its trust in your business if it sees other trusted sites pointing to yours. More trust from Google leads to higher rankings, which leads to more traffic!
5. Post to Social Media
Social media is one of the most popular free digital marketing audits tool around, and plays a role in driving traffic to your website. Use Facebook, Instagram, and LinkedIn to promote blog posts and other useful pages on your website. This way you can turn your social media audience into website visitors, and draw traffic from their networks if you post shareable content.
Check out the “content” highlight on our Instagram page for some awesome content ideas around creation and management!
And don’t forget to use a program or landing page on your website to feature multiple links for viewers to click through from Instagram! We use Linktree or we create dedicated landing pages!
6. Include Hashtags in Your Posts
Extend your reach by adding hashtags to your social posts! Just keep in mind that you shouldn’t exceed 30 on Instagram and around 5 on Facebook and LinkedIn!
If you use a tool like Later, which is one that we use for our social media scheduling they also have “suggested” hashtags which is very helpful!
7. Use Your Blog/Guest Blog
Once you have a website you want to make sure that your website is working hard for you behind the scenes! Use your blog to showcase new jobs, to provide valuable content for your audience or to provide entertainment!
Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers' questions. Blog posts that specifically use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and get customers to visit your site!
8. Use Your Database! Start Email Marketing!
If you aren’t communicating with your email subscribers or your customer database then you need to start! This an be a truly effective way to not only build relationships with your customers but also help to get traffic to your website! Just remember not to bombard your customers. One email newsletter per month is fine! We use mailchimp for all of our client newsletters.
9. Engage Online
It’s called Social Media Marketing for a reason! Don’t forget to be active! Join groups on Facebook, comment on blogs and social media posts, answer questions and participate in conversations about your industry! Just remember that increased traffic should not be the goal of your engagement, but rather a secondary result.
10. Use Your Analytics
All website platforms have analytics! Use them! Make sure you have a Google Analytics account which is free to use and the insights can help you drive further traffic to your website!
Use your social media insights too! These are a terrific way to ensure that you are publishing content at the right time for the most possible engagement with your audience!
And don’t forget that if you are stuck for time or knowledge on any of the above then we offer packages covering everything and anything marketing related! We pride ourselves on providing a holistic approach for our clients so that there are no stones left unturned and you are spending your money in the very best possible areas for the best possible return!
