Let’s start with one simple fact: your business needs a social media presence.

It doesn’t matter if you run a small local shop or a big national company. Social media is an essential piece of your business marketing strategy.

Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than eighteen billion people around Australia using social media every month, it’s no passing trend. In fact, Social Media users in Australia are some of the most active in the world, with a total of around 60% logging into Facebook at least once a day!

A social media professional can be an invaluable addition to your business’s marketing team whether hired internally or outsourced. Having a social media professional can help your business’s operations improve in a variety of different ways, and it’s more than worth the recruiting and on-boarding process.

Benefits of Working with a Social Media Professional

#1. Get YOUR Time Back For What YOU Are Good At

As much as us humans would love to be great at everything, it’s simply not feasible to wear ALL the hats these days!

Online marketing trends are challenging for even online marketers to stay up with let alone a business owner who also has to wear the finance hat, the logistics hat, the operations hat etc.

If you truly want to be successful in your business then you will know that you should never waste your precious time on things that you aren’t good at!

Don’t let other areas of your business suffer while you try to understand how to build a social media presence!

#2. New Customers? Yes Please!

A social media marketing professional will know how to make sure that you are connecting potential customers to your new products and offers.

They will formulate a strategy through both paid and organic offers and be able to focus fully on generating leads and sales.

With their knowledge and experience on your side, they will use specific tactics, measurements and testing to ensure that they are making the most of your time and money in that space!

#3. Consistency

There’s nothing worse than searching for a company on social media, only to find that their page hasn’t been updated in ages or their feed is unprofessional. A social media manager will make it their main priority to post consistently on each platform. They’ll also know what type of content will be best received on each platform – instead of just posting the same message on each profile your business has.

By posting consistently you will build your social media following and you will also increase the traffic you drive to your website! Social media professionals know that social media is the perfect gateway to push enquiry through to the website. By sharing valuable blog content, exclusive offers and other links leading back to your website consistently you are only going to see an increase in leads and sales.

#4. Brand Engagement

Think about how you would like to represent your business on social media. What do you want your potential customers to see when they visit your profile? Are you keeping in mind the demographics on each platform and making sure the content is relevant to them?

A social media professional will bring fresh ideas to the table. They’ll be able to ensure that your business’s brand is well represented on each social media platform by sharing customer testimonials, promoting company culture or simply better reflecting your companies brand and values.

#5. Build Relationships With Current Customers

Let’s face it, we have enough on our plates just responding to personal messages let alone business messages, customer enquiries, customer relationship management platforms, and voicemail.

It’s endless!

Many business owners don’t realise that social media isn’t just for advertising products or services - it’s a customer management tool, too! You may not realise it but customers expect your business to provide customer service through mediums like Facebook, yet many businesses fail to deliver it.

A social media professional will ensure that no social media enquiries or messages will be missed. They will also create strategies to make your current customers feel loved which will encourage brand loyalty and referrals!

Think about it – if a customer sees that your business is dedicated to promptly responding to customer questions and concerns on social media, they’ll see that you value each and every one of them. They will also appreciate that you aren’t just utilizing social media to promote your products or services – you’ll also be using it to meet build relationships.

So, hopefully, by now you understand just how important social media is and to stop wasting your own time if you are struggling to keep up! It will 100% be worthwhile in the long run for your business!