What Are Google Ads & How Can They Help You Grow Your Business
Are you considering investing in Google Ads to reach your business goals? There is no doubt that paid ads can be an extremely effective form of digital marketing; as long as they are part of a strategic campaign created with your business goals in mind.
Discover everything you need to know about Google ads as a business owner before you invest your time and money.
What Are Google Ads?
Google ads are exactly what they sound like - advertisements on Google. Whenever you search for a product or service on Google, you’ll likely see that the first results have ‘Ad’ before the URL. This means that the company has a successful Google Ad campaign running and will be paying for every click. This form of digital marketing is called pay-per-click (PPC) and is an effective option because you only pay for however many people click on your ad.
PPC ads don’t stop at Google. When you have a Google ad campaign running, your ads can also appear on other popular websites such as Youtube.
How Do Google Ads Work?
Google has a complex algorithm for each one of its functions. For your website to rank highly on Google organically, you need to ensure your website is Seo Services Australia to give it a better chance of being seen by the algorithm.
Because you pay for Google Ads, you’re more likely to achieve the results and reach that you want quickly. Start with a campaign and a few ads, and then Google’s algorithm will gather valuable data while the ads are running so that you can improve them over time.
Should You Advertise On Google?
Whether you should advertise on Google or not will largely depend on your business and goals. If your target audience is directly searching for your product or service on search engines, more than half will click on a paid ad over an organic search result. If your target audience spends a lot of time on Youtube, they are likely to respond better to paid Youtube ads.
A good Google Ad Campaign Manager will be able to tell you whether PPC ads will be an effective marketing strategy for your business and what type of ads you should invest in.
Do Google Ads Actually Work?
Now for the big question - is advertising on Google even worth it? Once again, it will depend on your business, but there is no doubt that Google ads do in fact work for many businesses out there. With an optimised campaign created to reach your unique business goals, you can usually get a high return on investment.
Should You Create And Manage Google Ads Yourself?
If you’re reading this blog, it likely means that you’re a complete Google Ads beginner. If you’re looking for a quick and easy guide telling you how to effectively create your own Google ads that will convert, I’m sorry to say that doesn’t exist.
While Google Ads are nothing to be afraid of, they also aren’t something you can master overnight. It takes time, knowledge and experience to create an effective campaign. While you may get some luck making a few ads yourself, especially if you offer a niche product, I can all but guarantee you will see more success if you enlist the help of an expert.
You can, of course, dedicate the time and energy to becoming an ads expert, but we business owners don’t tend to have a surplus of time and energy on our hands. Hiring an expert ensures that you get good quality ads from day one that are part of a strategic campaign designed to reach your business goals.
How To Get An Effective Google Ads Campaign
Ready to invest in Google Ads for digital advertising on Sunshine Coast, Australia, and reach your business goals? Book a FREE 15-minute discovery call below to discover if PPC ads are right for your business.
