G&M Craftsman Cabinets
BRAND POSITIONING
WEBSITE DESIGN & DEVELOPMENT
SOCIAL MEDIA CONTENT MANAGEMENT & ADVERTISING
SEARCH ENGINE OPTIMISATION
PRINT COLLATERAL
EMAIL MARKETING AUTOMATION
Client Since August 2019
Located on the Sunshine Coast, G&M Craftsman Cabinets specialise in luxury custom-made joinery. They have been in the industry for over 30 years, and are a 3rd generation family business.
Why They Came to Us
When Brent and Ashley first approached us in 2019, they initially only needed their own website. They were getting most of their leads through word of mouth, Houzz, and social media, but they wanted to establish their online presence more, and they wanted to be able to showcase their portfolio of work in a way that reflected their brand, their values, and their professionalism.
We created a unique, on-brand 10-page website for them, and we continued to build on this with fresh content, including new projects, new features, and updated business and team information.
Being proactive business owners (our favourite kind!), Brent and Ashley were constantly wanting to brainstorm new ideas, new processes, new systems, and new content ideas so they brought us on as an extension of their team, outsourcing their marketing to us entirely.
In November 2020, G&M Craftsman Cabinets became a retainer client, outsourcing social media content and engagement; search engine optimisation; website maintenance and email marketing automation to us. This is when things really started to gain momentum for them.
Check out some of our work for them below.
The Results are In
In their first three months of G&M Craftsman Cabinets becoming a Tier-One Retainer Client, they not only smashed their 6-month lead count target, but they doubled it in half the time! Our focus for G&M Craftsman Cabinets has been primarily on customer relationship marketing, and the online relationships we have been fostering for them are turning into offline relationships. And this is turning into new business. Just the results we like to hear!
Below are a few more results - these are a comparison of January to June 2021 vs July to December 2020.
SOCIAL MEDIA
Engagement on G&M Craftsman Cabinets’ Facebook and Instagram pages is up 35%. Our focus has been creating consistent content that showcases their work and their values - content that their target audience LOVES, clearly!
WEBSITE TRAFFIC
Traffic to the G&M Craftsman Cabinet website is up 29%, but, most importantly, so is their website enquiry rate! We value quality traffic over quantity, but we’re always happy to get both! We’re also VERY happy to see a 49% uplift in organic traffic specifically.
PHONE CALLS
Phone calls to the business from their Google My Business local profile. This platform drives LOTS of brand awareness and enquiry for G&M Craftsman Cabinets, with number of searches their brand appears in up 16% and website clicks up 28%.
“We chose Digital Disco as we wanted our business to be organized under one marketing business to help boost our online marketing and have a professional presence across all platforms. We couldn't be happier with the service that they provide and would highly recommend them if your business is needing that extra boost into the online world.”
— Brent & Ashley Goschnick
Marketing Activity
What’s Included In Their Retainer Package?
Brand strategy workshops
Marketing strategy & monthly planning
Content creation (Facebook, Instagram & Youtube)
Social media management & engagement
Social media advertising
Search engine optimisation, including local search
Flexible general marketing assistance for ad hoc campaigns and projects
Monthly face-to-face meetings
Monthly reports
Advise & guidance on-tap